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It's fair to say that the marketing and sales worlds are customer centric. Companies that produce products to be sold to the general public are well attuned to their customers' needs. The process of launching a new product is also customer centric as companies aim to evaluate whether such products will meet the expectations, needs... Continue Reading →
On January 30th 2015, the UN in New York held its first social media day. Social media professionals, practitioners of digital diplomacy and academics from various fields were all invited to share their knowledge with regard the use of social media in the conduct of diplomacy. In addition, the day included several panels such as... Continue Reading →
On Friday, the Hamas organization launched a five day social media campaign aimed at altering the image of the organization among Western countries. The stated goal of the twitter campaign, which allows social media followers to query Hamas leaders through the hashtag #AskHamas, was to re-brand the organization as a liberation movement rather than a... Continue Reading →
Two weeks ago I published an analysis of the 2015 MFA social network. My analysis found that over the past year Norway's MFA has become one of the most dominant foreign ministries among its peers. In fact, Norway's MFA is one of only four foreign ministries to rank high on all three parameters I evaluated... Continue Reading →
Exploring Digital Diplomacy 