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Poland’s #Selfie Diplomacy

On January 23, 2017, the Polish Embassy in the US published a YouTube video titled “Words Matter”. The video aims to ensure that journalists and social media users employ the correct term when referring to concentration camps built by Nazi Germany on Polish soil during World War 2. This video serves as a fascinating example…

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Is Post-Reality the Word of the Year in Digital Diplomacy?

In November of 2016, Oxford dictionary proclaimed “Post Truth” the 2016 word of the year. The choice was obviously a reflection of two important political campaigns- Brexit and the US Presidential elections. In both campaigns truth became subservient to political gains while the distinction between fact and fiction eroded. Exaggerations, fabrications and lies became an…

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The Russian Tweet Heard Around the World

On Thursday, the 29th of December 2016, President Barack Obama announced the expulsion of 35 Russian diplomats from the US as well as new economic sanctions targeting Russia’s intelligence agencies. Both measures were part of the American response to Russia’s alleged interfering in the 2016 Presidential elections. Russia’s digital response was immediate. Within an hour…

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On the use of narratives and images in Digital Diplomacy

Despite recent debates on fake news and the virility of rumors and gossip, it is important to remember that social media users are intelligent, curious and eager to learn about events shaping their world. More specifically, digital diplomacy followers are often interested in insight and analysis of global events. For this reason, narratives may play…

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Do World Leaders attract #digital diplomats? 2016 analysis

Two weeks ago I evaluated the extent to which Donald Trump has been able to attract diplomats, MFAs, embassies and foreign affairs journalists to his Twitter account. My analysis suggested that most digital diplomats, and diplomatic institutions, do not follow Trump online. This week, I decided to expand my analysis and see if world leaders…

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10 Tips to Increase ROI on #DigitalDiplomacy

On Friday, December 2nd, the Oxford Digital Diplomacy Research Group, and the Latvian Mission to Geneva, co-hosted a Digital Diplomacy event at the UN headquarters in Geneva.  The purpose of the event was to examine whether there is a Return On Investment in digital diplomacy activities. The event demonstrated that the first stage of digital…