America’s Selfie in the Age of Trump

Note: This post first appeared on the Global Policy website For over a decade the State Department has relied on social media sites to counter extremist narratives, engage in conversation with foreign publics and shape the global diplomatic agenda. Importantly, the State Department also uses social media to manage America’s global image. The need to…

Can Digital Diplomacy Really Start A War?

On August 13th, 2017, Nick Miller published an article in The Sydney Morning Herald titled “Getting it wrong could start a war: Welcome to age of digital diplomacy“. The article, which attracted much media and social media attention, proposed that digital diplomacy could actually facilitate war between states. Similar sentiments have been expressed in recent…

Can #DigitalDiplomacy Be Subtle?

Winston Churchill famously stated that “Diplomacy is the art of telling someone to go to hell in a way that he actually looks forward to the journey”. Yet diplomacy is also a subtle art. A diplomat must always decide on a message and the intensity of his message. High intensity messages are meant to be…

Between National Brands and Leaders’ Brands

Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the…

Workshop Summary- Towards Professionalization of #DigitalDiplomacy

On April 5th 2017, the Australian Embassy in Israel and the Oxford Digital Diplomacy Research Group co-hosted a workshop on Digital Diplomacy. The workshop, which was attended by journalists, foreign diplomats and members of the Israeli MFA (Ministry of Foreign Affairs), focused on three issues:  utilizing digital tools for communicating with journalists, transitioning from digital…