Why Are Digital Diplomacy Initiatives Short-lived?

Last week I had the pleasure of attending the International Communication Association’s 68th Annual Conference in Prague. My presentation focused on the digital and public diplomacy activities of the Palestinian government in the West Bank, specifically it’s Facebook Embassy to Israel. While presenting my work I mentioned that unlike other virtual Embassies, Palestine’s Facebook Embassy…

Narrative Alignment as Public Diplomacy Evaluation

Despite the emergence of new technologies the task of evaluating public diplomacy activities remains a daunting one. While scholars and practitioners have offered numerous definitions for the term public diplomacy, they have yet to agree upon a method for measuring the impact of public diplomacy activities. Some have suggested that public diplomacy is a means…

Delivering Digital Consular Aid

Traditionally, MFAs (ministries of foreign affairs) have been viewed as organizations that face the world with their back to the nation as they have been responsible for communicating with foreign populations rather than the national citizenry. Thus, unlike ministries of Justice, Homeland Security and Culture, MFAs were never able to foster a domestic constituency putting…

An Optimistic Research Agenda For Digital Public Diplomacy

Last week I had the pleasure of serving as a discussant on a panel that explored new research agendas in digital diplomacy. The panel, chaired by Professor Emily Metzgar, was part of the 2018 International Studies Association annual conference. Notably, the majority of the participants on the panel offered research agendas that focused on the negative impact…

Preparing for the Next Wave of #Digital Disruption

Several weeks ago I published a post titled “Preparing for the Digital Future”. In it, I advocated that MFAs (ministries of foreign affairs) and diplomats should adopt a proactive approach to digital innovation. A proactive approach begins with understating the future technological landscape and taking measures to adapt to this landscape in terms of working…

Preparing for the #Digital Future

Prof. Corenliu Bjola of the Oxford Digital Diplomacy Research Group recently concluded that the first stage of digital diplomacy has been a resounding success. Although MFAs are risk averse organizations who value discretion and shun from the limelight, they have successfully migrated to social media and adopted new communication practices that centre on information sharing,…