The Two Faces of Maria Zakharova

In 1956, Erving Goffman introduced his theory of impression management. His book, The Presentation of the Self in Everyday Life, contended that individuals always strive to manage their impressions during social settings. To do, individuals must first identify the social setting they are in (e.g., a theatre or dinner party), adopt the most appropriate behaviors... Continue Reading →

Nostalgia’s Role in Digital Diplomacy

On Nostalgia Nostalgia is a basic human emotion. Strangely, it is a combination of two contradictory emotions- a sweet longing for the past and a pain emanating from the fact that the past can never be fully experienced again. Throughout history, nostalgia has served as a social and political tool, a means of gathering support... Continue Reading →

Russia’s Digital Kiev Offensive

World War 2 (WW2) features prominently on social media. Dates of important battles are commemorated by many European nations. Foreign ministries (MFAs) also memorialize brutal occupations and celebrate eventual liberations. For some, WW2 is an integral part of national narratives, as is the case with Israel and Poland. While the former claims to have been... Continue Reading →

The New Aesthetics of Leaders’ Images

Images of leaders have always played an important role in politics. Images can capture the supremacy of a king, the daring of a field marshal or the cunning of a shrewd politician. Indeed, Napoleon’s portrait, sitting upon a fiery steed and pointing to the alps, captures his audacity and ambitions. Yet images of world leaders... Continue Reading →

How Embassies Managed the London Terror Attack

The horrid attack that shook London on Wednesday was a painful reminder that terrorism still plagues our world. Within minutes of the attack confusion and panic spread offline and online as people scrambled to make sense of the events unfolding outside Parliament. Initial reports indicated that several terrorists had attacked various targets across the city.... Continue Reading →

Is the Backstage of Diplomacy Disappearing?

20th Century Diplomacy For most of the 20th Century, diplomacy was practiced behind iron curtains. While diplomats would often pose for photo opportunities, such photographs were taken before and after their meetings. The diplomatic deliberations themselves took place within the inner sanctums of great palaces or behind the closed doors of historic halls. It was... Continue Reading →

What is the Role of Former Ambassadors in Digital Diplomacy?

Ambassadors can serve as important digital diplomacy assets. Given their high profile, Ambassadors are often able to attract more social media followers than embassies. Additionally, given their extraordinary and plenipotentiary status as government representatives, their online comments soon find their way to media reports. Indeed, an Ambassadorial tweet can spark controversy, or add new opinions... Continue Reading →

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