How Embassies Managed the London Terror Attack

The horrid attack that shook London on Wednesday was a painful reminder that terrorism still plagues our world. Within minutes of the attack confusion and panic spread offline and online as people scrambled to make sense of the events unfolding outside Parliament. Initial reports indicated that several terrorists had attacked various targets across the city.…

Is the Backstage of Diplomacy Disappearing?

20th Century Diplomacy For most of the 20th Century, diplomacy was practiced behind iron curtains. While diplomats would often pose for photo opportunities, such photographs were taken before and after their meetings. The diplomatic deliberations themselves took place within the inner sanctums of great palaces or behind the closed doors of historic halls. It was…

What is the Role of Former Ambassadors in Digital Diplomacy?

Ambassadors can serve as important digital diplomacy assets. Given their high profile, Ambassadors are often able to attract more social media followers than embassies. Additionally, given their extraordinary and plenipotentiary status as government representatives, their online comments soon find their way to media reports. Indeed, an Ambassadorial tweet can spark controversy, or add new opinions…

On the use of narratives and images in Digital Diplomacy

Despite recent debates on fake news and the virility of rumors and gossip, it is important to remember that social media users are intelligent, curious and eager to learn about events shaping their world. More specifically, digital diplomacy followers are often interested in insight and analysis of global events. For this reason, narratives may play…

10 Tips to Increase ROI on #DigitalDiplomacy

On Friday, December 2nd, the Oxford Digital Diplomacy Research Group, and the Latvian Mission to Geneva, co-hosted a Digital Diplomacy event at the UN headquarters in Geneva.  The purpose of the event was to examine whether there is a Return On Investment in digital diplomacy activities. The event demonstrated that the first stage of digital…

Evaluating the Dialogic Activities of London Embassies

When one explores the digital diplomacy activities of embassies, he is often surprised by the number of social media accounts embassies now maintain. For instance, embassies in Washington DC are often active on Facebook, Twitter, YouTube and Instagram.  The rationale for operating several accounts lies in the understanding that audiences use different social media platform…