Why Digital Diplomacy Should be Follower Centric

It’s fair to say that the marketing and sales worlds are customer centric.  Companies that produce products to be sold to the general public are well attuned to their customers’ needs.  The process of launching a new product is also customer centric as companies aim to evaluate whether such products will meet the expectations, needs…

Why the UN Should Promote Digital Diplomacy

On January 30th 2015, the UN in New York held its first social media day. Social media professionals, practitioners of digital diplomacy and academics from various fields were all invited to share their knowledge with regard the use of social media in the conduct of diplomacy. In addition, the day included several panels such as…