Between monologue & dialogue the case of #tweeting ambassadors

Last week I published the results of an analysis that focused on ambassadors who are active on twitter in addition to their embassy. My results indicated that some ambassadors add to their embassy’s digital diplomacy impact by publishing engaging content. This week I decided to further my analysis of tweeting ambassadors and investigate whether or not ambassadors use twitter in…

Developing Best Practices for Ambassadors on Twitter

Last week I published the results of an analysis that focused on ambassadors who are active on twitter in addition to their embassy. My results indicated that some ambassadors add to their embassy’s digital diplomacy impact by publishing engaging content. This week I decided to return to my database in order to identify best practices for ambassadors on twitter.…

Should ambassadors tweet in addition to their embassies?

Last week, Molly McCluskey published an article in the Washington diplomat dealing with Swiss digital diplomacy in Washington D.C. According to the article, the new Swiss ambassador to Washington has deiced to place a greater emphasis on the embassy’s digital outreach. The article caused me to contemplate the benefits of Ambassadors tweeting on their own…