In the early days of digital diplomacy, MFAs and diplomats viewed social media as linear communication tools. Diplomats believed that they could use social media to craft a message and directly disseminate it among online publics. Thus, social media was no different from other mass media such as the radio and television. Yet as the…
2017 marks a decade since the advent of “digital diplomacy”. What began as an experiment by a select number of foreign ministries has transformed into routine practice for diplomats and embassies the world over. To mark this occasion, I will be publishing a series of working papers. The goal of this series is to reflect…
Since the late 1930’s communications scholars have investigated the influence of masa media on society. At times, scholars assumed that mass media such as radio and film had an immense impact on individuals and could manipulate their thoughts, beliefs and actions. At other times scholars assumed that the effects of mass media were cumulative and…
