One of the major questions arising from the study of digital diplomacy deals with its practical application. In other words, what can we really learn from digital diplomacy? In the past, I have conducted several analyses which suggest that MFAs now routinely follow one another on twitter. As such, MFAs may be using social media... Continue Reading →
The State of Russian Digital Diplomacy- Part 3
Over the past two weeks, I have published two posts dealing with Russia's digital diplomacy apparatus. While the first post focused solely on Russia's digital diplomacy reach, the second post compared between the social media reach of the US and Russia. However, both posts dealt primarily with the extent to which the US and Russia... Continue Reading →
The State of Russian Digital Diplomacy-Part 2
Last week I published the first in a series of three posts dealing with the Russian digital diplomacy. When analyzing the digital diplomacy reach of Russian embassies to Western capitals and the UN, I found that Russia may be losing out to the west on social media. This week I conducted a comparison between Russian... Continue Reading →
The State of Russian Digital Diplomacy
Recent moths have seen an abundance of articles dealing with Russia's use of trolls in order to shape online public discourse regarding its foreign policy. According to one article, the Kremlin now manages a troll army used to promote Russia's stance on numerous issues (e.g., Ukraine, Syrian Civil War, Iran nuclear agreement) and discredit Russia's opponents.... Continue Reading →
On Israeli Networked Diplomacy
When exploring digital diplomacy I am always surprised to learn that social media has augmented the practice of diplomacy, rather than revolutionize it. Indeed, many of the characteristics of digital diplomacy have been part of the diplomatic DNA for centuries. As Oxford University's Corneliu Bjola writes, the formation and maintenance of relationships with foreign governments... Continue Reading →
Between monologue & dialogue the case of #tweeting ambassadors
Last week I published the results of an analysis that focused on ambassadors who are active on twitter in addition to their embassy. My results indicated that some ambassadors add to their embassy’s digital diplomacy impact by publishing engaging content. This week I decided to further my analysis of tweeting ambassadors and investigate whether or not ambassadors use twitter in... Continue Reading →
Developing Best Practices for Ambassadors on Twitter
Last week I published the results of an analysis that focused on ambassadors who are active on twitter in addition to their embassy. My results indicated that some ambassadors add to their embassy's digital diplomacy impact by publishing engaging content. This week I decided to return to my database in order to identify best practices for ambassadors on twitter.... Continue Reading →
Should ambassadors tweet in addition to their embassies?
Last week, Molly McCluskey published an article in the Washington diplomat dealing with Swiss digital diplomacy in Washington D.C. According to the article, the new Swiss ambassador to Washington has deiced to place a greater emphasis on the embassy's digital outreach. The article caused me to contemplate the benefits of Ambassadors tweeting on their own... Continue Reading →
Can Brand NASA Aid Brand America?
There is a popular urban legend according to which during the space race of the 1960's, NASA spent substantial resources on developing a special pen for Astronauts that could work in a zero gravity environment. Instead of spending exorbitant amounts of money on a Cosmonaut's pen, the Russians simply used pencils. While this is more... Continue Reading →
Is Digital Diplomacy Really Cost Effective?
On Tuesday, the White House launched a new twitter channel (@TheIranDeal) in an attempt to bolster domestic and international support for the agreement reached between the P5+1 and Iran regarding the latter's nuclear weapons program. According to Politico, this is the first time the Obama administration has launched an issue specific twitter handle. US officials... Continue Reading →