At a recent international conference I was asked- how does relationality help understand public diplomacy in today’s world? To answer this question, we must first characterize todays’ world. It is a world that is prone to crises, a world that is marked by wars, it is a complex world as a crisis in one world... Continue Reading →
Putting the P back in PD: Networking with the New Middle Ground
The advent of digital diplomacy was closely associated with the practice of public diplomacy. The State Department first migrated online to converse with Muslim internet users and establish new ties throughout the Middle East. The Swedish MFA created the world’s first virtual Embassy in order to interact with global computer users while the Israeli foreign... Continue Reading →
Is it Time to Abandon State-Centric Approaches to Public Diplomacy? Summary of ISA Roundtable
During the 2021 International Studies Association conference (ISA), I had the opportunity to partake in a roundtable Chaired by Nick Cull and Nancy Snow. The two have just recently finished editing the 2020 Routledge Handbook of Public Diplomacy. Authors who contributed to the handbook, including myself, were asked to reflect on how Covid19 has influenced... Continue Reading →
Can digital diplomacy skills serve as public diplomacy resources? The case of Brexit
When evaluating the digitalization of public diplomacy, one can segment this process into two stages. The first stage lasted from circa 2007 to 2014. It was during this stage that diplomats and diplomatic institutions began to experiment with digital technologies. In 2007 the Swedish Institute launched one of the world’s first virtual embassies. In 2011... Continue Reading →
How do you solve a problem like Trump? A public diplomacy perspective
Last week US President Donald Trump was asked by a Fox News reporter “why should my son go to Montenegro to defend it from an attack”. Responding to the question, Trump stated that “I’ve asked the same question” casting doubt on America’s resolve to stand by the newest member of the NATO alliance. Trump’s statement... Continue Reading →
The Growing Importance of Journalists in Diplomacy
In 1986 a new press attaché was appointed to the Israeli Embassy in London. His first task was to establish close working relationships with the editors of Fleet Street, the home all major British newspapers at the time. One of the attaché’s most important meeting was with the journalist writing the editorials for the Times... Continue Reading →
Narrative Alignment as Public Diplomacy Evaluation
Despite the emergence of new technologies the task of evaluating public diplomacy activities remains a daunting one. While scholars and practitioners have offered numerous definitions for the term public diplomacy, they have yet to agree upon a method for measuring the impact of public diplomacy activities. Some have suggested that public diplomacy is a means... Continue Reading →
An Optimistic Research Agenda For Digital Public Diplomacy
Last week I had the pleasure of serving as a discussant on a panel that explored new research agendas in digital diplomacy. The panel, chaired by Professor Emily Metzgar, was part of the 2018 International Studies Association annual conference. Notably, the majority of the participants on the panel offered research agendas that focused on the negative impact... Continue Reading →
From Digital Tactics To Digital Strategies: Practicing Digital Public Diplomacy
Note: This post was co-written with Prof. Corneliu Bjola and first appeared on the USC Center for Public Diplomacy Blog On the 1st and 2nd of February 2017, the Oxford Digital Diplomacy Research Group (DigDiploRox) took part in The Hague Digital Diplomacy Camp. Organized by the Dutch Foreign Ministry, the Camp sought to explore the... Continue Reading →
Why is Public Diplomacy Data Driven? A Response to Bean & Comor
Note: A version of this post first appeared on the USC Center on Public Diplomacy's website Introduction: Data Driven Public Diplomacy Last month, All Azimuth published an article by Bean and Comor titled "Data Driven Public Diplomacy: A Critical and Reflexive Assessment". The article focuses on a report published by the US Advisory Commission on... Continue Reading →