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It's fair to say that the marketing and sales worlds are customer centric. Companies that produce products to be sold to the general public are well attuned to their customers' needs. The process of launching a new product is also customer centric as companies aim to evaluate whether such products will meet the expectations, needs... Continue Reading →
On January 30th 2015, the UN in New York held its first social media day. Social media professionals, practitioners of digital diplomacy and academics from various fields were all invited to share their knowledge with regard the use of social media in the conduct of diplomacy. In addition, the day included several panels such as... Continue Reading →
On Friday, the Hamas organization launched a five day social media campaign aimed at altering the image of the organization among Western countries. The stated goal of the twitter campaign, which allows social media followers to query Hamas leaders through the hashtag #AskHamas, was to re-brand the organization as a liberation movement rather than a... Continue Reading →
Two weeks ago I published an analysis of the 2015 MFA social network. My analysis found that over the past year Norway's MFA has become one of the most dominant foreign ministries among its peers. In fact, Norway's MFA is one of only four foreign ministries to rank high on all three parameters I evaluated... Continue Reading →
In May of 2014, I published my analysis of the social network of world foreign ministries (MFAs) on twitter. Through this analysis, I hoped to investigate the degree to which MFAs follow one another on social media. I was also interested in learning which world MFAs are most followed by their peers? Which MFAs are... Continue Reading →
Framing theory deals with the manner in which issues, events, and actors are portrayed in a communicative text. Framing studies often focus on mass media frames given the assumption that the media influences public opinion. Robert Entman views framing as the result of selection and emphasis. To frame, according to Entman, is "to select... Continue Reading →
Public diplomacy and nation branding activities often require close cooperation between numerous stakeholders. MFAs are in a unique position to coordinate public diplomacy and nation branding efforts as they may work horizontally with other governmental branches, PR firms and corporations and vertically with their network of embassies located all over the world. In the age... Continue Reading →
When studying the Cold War, one cannot help feeling overwhelmed by the amount of acronyms used by both the US and the USSR. From NATO and ICBMS (Inter Continental Ballistic Missiles) to SALT (Strategic Arms Limitation Treaty) and VOA (Voice of America), acronyms seem to have played a major role in this prolonged global conflict.... Continue Reading →
Note: This post was originally published on the Public Diplomat Website. Several weeks ago I was asked if there was a difference between the terms digital diplomacy and diplomacy 2.0 or if they are simply synonyms. At the time, my answer was that both terms relate, among other, to the incorporation of Social Networking Sites (SNS) in... Continue Reading →
By and large; the digital divide refers to inequality in access to, or ability to use, information and communication technologies. Such a divide may exist between populations and geographic areas in a given country or between countries. The global digital divide, often refers to the fact that the internet has not spread evenly throughout the... Continue Reading →
Exploring Digital Diplomacy 