On the use of narratives and images in Digital Diplomacy

Despite recent debates on fake news and the virility of rumors and gossip, it is important to remember that social media users are intelligent, curious and eager to learn about events shaping their world. More specifically, digital diplomacy followers are often interested in insight and analysis of global events. For this reason, narratives may play…

Do World Leaders attract #digital diplomats? 2016 analysis

Two weeks ago I evaluated the extent to which Donald Trump has been able to attract diplomats, MFAs, embassies and foreign affairs journalists to his Twitter account. My analysis suggested that most digital diplomats, and diplomatic institutions, do not follow Trump online. This week, I decided to expand my analysis and see if world leaders…

10 Tips to Increase ROI on #DigitalDiplomacy

On Friday, December 2nd, the Oxford Digital Diplomacy Research Group, and the Latvian Mission to Geneva, co-hosted a Digital Diplomacy event at the UN headquarters in Geneva.  The purpose of the event was to examine whether there is a Return On Investment in digital diplomacy activities. The event demonstrated that the first stage of digital…

Has Donald Trump Obtained Digital Diplomatic Recognition?

Several weeks before the 2016 US elections, I analysed the extent to which Presidential candidates attract digital diplomacy followers.  To do, I evaluated the number of Twitter followers Hillary Clinton and Donald Trump attracted from five epistemic communities: MFAs, UN missions in NY and Geneva, Multi-Lateral organizations and foreign affairs journalists. My results showed that…

Evaluating the Dialogic Activities of London Embassies

When one explores the digital diplomacy activities of embassies, he is often surprised by the number of social media accounts embassies now maintain. For instance, embassies in Washington DC are often active on Facebook, Twitter, YouTube and Instagram.  The rationale for operating several accounts lies in the understanding that audiences use different social media platform…

Digital Diplomacy in the Age of Political Extremity

Introduction Over the past year, a growing number of scholars, diplomats and journalists have reflected on the growing importance of algorithms to the conduct of diplomacy. Some MFAs now employ algorithms to analyze online discourse in foreign countries in an attempt to anticipate civil unrest. Likewise, algorithms are used to identify relevant audiences for public…