Can #DigitalDiplomacy Be Subtle?

Winston Churchill famously stated that “Diplomacy is the art of telling someone to go to hell in a way that he actually looks forward to the journey”. Yet diplomacy is also a subtle art. A diplomat must always decide on a message and the intensity of his message. High intensity messages are meant to be…

Between National Brands and Leaders’ Brands

Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the…

Workshop Summary- Towards Professionalization of #DigitalDiplomacy

On April 5th 2017, the Australian Embassy in Israel and the Oxford Digital Diplomacy Research Group co-hosted a workshop on Digital Diplomacy. The workshop, which was attended by journalists, foreign diplomats and members of the Israeli MFA (Ministry of Foreign Affairs), focused on three issues:  utilizing digital tools for communicating with journalists, transitioning from digital…

Ambassadors in a Digital Age

Note: This post originally appeared in Diplomat Magazine On 30 MARCH 2017, the Cyprus High Commission and Oxford Digital Diplomacy Research Group co-hosted London’s first Ambassador’s Forum on Digital Diplomacy. The Forum examined the varied ways in which digitalisation has impacted the function of ambassadors, be it in creating new challenges or fostering new opportunities. Notably,…

Can the Internet Save Public Diplomacy?

Introduction- Narratives, Narratives, Narratives Several weeks ago I began watching a TV show depicting the lives of vampires in New York City. One of the greatest challenge facing these vampires is their lack of ability to gain acceptance from the human population. As the vampire leader summarized, “we lack a compelling narrative”. This week I…

How Can Bots Influence Foreign Policy Analysis?

The US advisory commission on public diplomacy recently published a report titled “Can Public Diplomacy Survive the Internet: Bots, Echo-Chambers and Disinformation”. As the title implies, this report takes the view that the threats of digitalization may soon outweigh its benefits. Actors employing digital technologies can now stifle internal opposition, fracture and manipulate the media ecologies…