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The practice of digital diplomacy has altered considerably since its inception in the wake of the 9/11 terrorist attack. Early digital diplomacy initiatives focused on using virtual platforms to overcome the limitations of traditional diplomacy. For instance, in 2008 Sweden launched the world’s first virtual Embassy in the online world of Second Life. This Embassy... Continue Reading →
To understand digital diplomacy, one must first understand the digital society. The reason being that diplomacy is a social institution and diplomats are social beings. Processes that affect society as a whole affect diplomats and it is through diplomats that such processes permeate into MFAs giving rise to new norms, values and working routines. Sociologists... Continue Reading →
Ambassadors can serve as important digital diplomacy assets. Given their high profile, Ambassadors are often able to attract more social media followers than embassies. Additionally, given their extraordinary and plenipotentiary status as government representatives, their online comments soon find their way to media reports. Indeed, an Ambassadorial tweet can spark controversy, or add new opinions... Continue Reading →
Last week I published the results of an analysis that focused on ambassadors who are active on twitter in addition to their embassy. My results indicated that some ambassadors add to their embassy’s digital diplomacy impact by publishing engaging content. This week I decided to further my analysis of tweeting ambassadors and investigate whether or not ambassadors use twitter in... Continue Reading →
Last week I published the results of an analysis that focused on ambassadors who are active on twitter in addition to their embassy. My results indicated that some ambassadors add to their embassy's digital diplomacy impact by publishing engaging content. This week I decided to return to my database in order to identify best practices for ambassadors on twitter.... Continue Reading →
On July 17th, Israel's Ambassador to the United States Ron Dermer held a Q&A session on twitter aimed at answering questions relating to the current outbreak of violence between Israel and Hamas which now includes a ground offensive by the Israeli Army into the Gaza strip named Operation Protective Edge. Twitter followers were asked to... Continue Reading →
Exploring Digital Diplomacy 