Over the past few weeks, several reports and publications have suggested that social media is entering a new era. The reason being that social media is increasingly becoming less social. During the early days of social media, millions of users would publish updates from their daily lives. Platforms such as Facebook, Twitter and Instagram were... Continue Reading →
Between Measuring Engagement and Measuring Resonance
In the early days of digital diplomacy research, scholars were enamored by “engagement metrics”. Given that digital diplomacy was closely associated with public diplomacy, and seeing as how public diplomacy mandated that diplomats “engage” with foreign populations, counting likes, Re-Tweets and comments seemed fruitful. By measuring “engagement metrics” one could finally measure the outcome of... Continue Reading →
From Digital Tactics To Digital Strategies: Practicing Digital Public Diplomacy
Note: This post was co-written with Prof. Corneliu Bjola and first appeared on the USC Center for Public Diplomacy Blog On the 1st and 2nd of February 2017, the Oxford Digital Diplomacy Research Group (DigDiploRox) took part in The Hague Digital Diplomacy Camp. Organized by the Dutch Foreign Ministry, the Camp sought to explore the... Continue Reading →