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Over the past few weeks, several reports and publications have suggested that social media is entering a new era. The reason being that social media is increasingly becoming less social. During the early days of social media, millions of users would publish updates from their daily lives. Platforms such as Facebook, Twitter and Instagram were... Continue Reading →
Advertisers argue that attention is a finite resource. According to one study, individuals in the digital society are exposed to 8,000 advertisements a day. Given humans’ limited capacity for information processing, this barrage of advertisements is mostly ignored or forgotten within seconds. This means that if commercial brands are to compete successfully for the attention... Continue Reading →
Since the beginning of the Russia-Ukraine War, Ukraine has relied on its social media channels to obtain foreign policy goals. Through its use of Twitter, Facebook and Telegram Ukraine has crowdfunded humanitarian aid, raised funds for the purchasing of weapons, negotiated agreements with tech magnets such as Elon Musk, managed a cyber army and obtained... Continue Reading →
The origins of digital diplomacy may be traced back to the search for “cost-effective” diplomacy at the beginning of the 21st century. The end of the Cold War was accompanied by reductions in the funds allocated to public diplomacy activities. The demise of the Soviet Union was supposed to be replaced by a homogenous capitalist... Continue Reading →
Introduction The relationship between Israel and the European Union has been strained for some time. Indeed it is enough to review op-eds published in Israeli newspapers to sense the resentment Israelis hold towards Brussels. This is, in part, a result of three EU policies. The first is the EU’s ongoing critique against Israeli settlements and... Continue Reading →
On Friday, the Hamas organization launched a five day social media campaign aimed at altering the image of the organization among Western countries. The stated goal of the twitter campaign, which allows social media followers to query Hamas leaders through the hashtag #AskHamas, was to re-brand the organization as a liberation movement rather than a... Continue Reading →
Exploring Digital Diplomacy 