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Over the past few weeks, several reports and publications have suggested that social media is entering a new era. The reason being that social media is increasingly becoming less social. During the early days of social media, millions of users would publish updates from their daily lives. Platforms such as Facebook, Twitter and Instagram were... Continue Reading →
In the early days of digital diplomacy research, scholars were enamored by “engagement metrics”. Given that digital diplomacy was closely associated with public diplomacy, and seeing as how public diplomacy mandated that diplomats “engage” with foreign populations, counting likes, Re-Tweets and comments seemed fruitful. By measuring “engagement metrics” one could finally measure the outcome of... Continue Reading →
Advertisers argue that attention is a finite resource. According to one study, individuals in the digital society are exposed to 8,000 advertisements a day. Given humans’ limited capacity for information processing, this barrage of advertisements is mostly ignored or forgotten within seconds. This means that if commercial brands are to compete successfully for the attention... Continue Reading →
Since the beginning of the Russia-Ukraine War, Ukraine has relied on its social media channels to obtain foreign policy goals. Through its use of Twitter, Facebook and Telegram Ukraine has crowdfunded humanitarian aid, raised funds for the purchasing of weapons, negotiated agreements with tech magnets such as Elon Musk, managed a cyber army and obtained... Continue Reading →
The origins of digital diplomacy may be traced back to the search for “cost-effective” diplomacy at the beginning of the 21st century. The end of the Cold War was accompanied by reductions in the funds allocated to public diplomacy activities. The demise of the Soviet Union was supposed to be replaced by a homogenous capitalist... Continue Reading →
Note: This post was co-written with Prof. Corneliu Bjola and first appeared on the USC Center for Public Diplomacy Blog On the 1st and 2nd of February 2017, the Oxford Digital Diplomacy Research Group (DigDiploRox) took part in The Hague Digital Diplomacy Camp. Organized by the Dutch Foreign Ministry, the Camp sought to explore the... Continue Reading →
During World War 2, the US 101st Airborne Division took part in what would be known as the Battle of the Bulge. Encircled by the German Military, pounded by German artillery and freezing in the winter’s snow, members of 101st were told to hold their positions near the municipality of Bastogne at all costs. By... Continue Reading →
Introduction The relationship between Israel and the European Union has been strained for some time. Indeed it is enough to review op-eds published in Israeli newspapers to sense the resentment Israelis hold towards Brussels. This is, in part, a result of three EU policies. The first is the EU’s ongoing critique against Israeli settlements and... Continue Reading →
When one explores the digital diplomacy activities of embassies, he is often surprised by the number of social media accounts embassies now maintain. For instance, embassies in Washington DC are often active on Facebook, Twitter, YouTube and Instagram. The rationale for operating several accounts lies in the understanding that audiences use different social media platform... Continue Reading →
Scholars of digital diplomacy often criticize diplomats for not realizing the potential of social media to stimulate conversation with online publics. Indeed I have often advocated the use of Twitter, Facebook and other platforms for conversing with online publics that are opinionated, well informed and clamoring to be heard. One method of stimulating conversations between... Continue Reading →
Exploring Digital Diplomacy 