Narrative Alignment as Public Diplomacy Evaluation

Despite the emergence of new technologies the task of evaluating public diplomacy activities remains a daunting one. While scholars and practitioners have offered numerous definitions for the term public diplomacy, they have yet to agree upon a method for measuring the impact of public diplomacy activities. Some have suggested that public diplomacy is a means... Continue Reading →

Palestine’s Online Line of Defence

As the violence between Israel and Palestine continued to escalate over the past week, both parties took to social media in order to offer their narrative of events. Last week I explored Israel’s official narrative by analysing tweets published by Israel’s MFA. What struck me most was the fact that Israel’s narrative seems to completely... Continue Reading →

Real Time Diplomacy?

Philip Seib argues that the advent of social media and social networking sites have brought about a new form of diplomacy, one that must contends with global events taking place in real time. In an age when a single video documenting the brutal oppression of a demonstration circles the globe within hours, foreign ministries are... Continue Reading →

Nation Branding In Times of Crisis

The underlying assumption of nation branding is that countries have images, whether they manage them or not. Moreover, some believe that national images serve as stereotypes as they enable people to make sense of the world around them. Viewing national images as stereotypes leads to the conclusion that altering a nation's image is a prolonged... Continue Reading →

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