How to prove the efficacy of digital diplomacy activities? This question has plagued diplomats and scholars for nearly a decade. Diplomats have had to prove the efficacy of digital activities in order to ensure the very existence of digital diplomacy departments. Unlike any other desk or department, diplomats have had to demonstrate that digital diplomacy... Continue Reading →
Between National Brands and Leaders’ Brands
Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →