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Nation branding studies suggest that, like consumer products, nations elicit certain cognitive associations. Just as the “Apple” brand evokes the associations of innovation and sleek design, the “France” brand elicits deep seated associations with culture, romance, and artistic movements. Much like consumer products, nations may also elicit negative associations. France may just as easily elicit... Continue Reading →
The rapid development of AI tools has caused a frenzy in foreign ministries (MFAs) as diplomats across the world are trying to identify the risks and benefits brought about by artificial intelligence tools such as ChatGPT, Mistral, Claude, Gemini and DeepSeek. Diplomats’ attempts to grapple with the professional and societal ramifications of AI has taken... Continue Reading →
Several weeks ago I published a post titled "Preparing for the Digital Future". In it, I advocated that MFAs (ministries of foreign affairs) and diplomats should adopt a proactive approach to digital innovation. A proactive approach begins with understating the future technological landscape and taking measures to adapt to this landscape in terms of working... Continue Reading →
Exploring Digital Diplomacy 