Why Are Digital Diplomacy Initiatives Short-lived?

Last week I had the pleasure of attending the International Communication Association's 68th Annual Conference in Prague. My presentation focused on the digital and public diplomacy activities of the Palestinian government in the West Bank, specifically it's Facebook Embassy to Israel. While presenting my work I mentioned that unlike other virtual Embassies, Palestine's Facebook Embassy... Continue Reading →

Narrative Alignment as Public Diplomacy Evaluation

Despite the emergence of new technologies the task of evaluating public diplomacy activities remains a daunting one. While scholars and practitioners have offered numerous definitions for the term public diplomacy, they have yet to agree upon a method for measuring the impact of public diplomacy activities. Some have suggested that public diplomacy is a means... Continue Reading →

Delivering Digital Consular Aid

Traditionally, MFAs (ministries of foreign affairs) have been viewed as organizations that face the world with their back to the nation as they have been responsible for communicating with foreign populations rather than the national citizenry. Thus, unlike ministries of Justice, Homeland Security and Culture, MFAs were never able to foster a domestic constituency putting... Continue Reading →

The Digital Disruption of the Two Level Game

In 1988 Robert Putnam conceptualized diplomacy as a two level game. At the first level lies the world of domestic or national politics. At the second level lies the world of international politics. Putnam argued that these two levels continuously collide with one another. For instance, a government's ability to negotiate treaties is limited given... Continue Reading →

The New Network Gatekeepers

Last month I had the pleasure of reviewing Anne Marie Slaughter’s recent book ‘The Chessboard and the Web: Strategies of Connection in a Networked World’. Slaughter’s book encourages academics and policymakers to view the world through two metaphors- that of the chessboard and that of the web. The chessboard metaphor has long since inspired diplomats... Continue Reading →

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