Narrative Alignment as Public Diplomacy Evaluation

Despite the emergence of new technologies the task of evaluating public diplomacy activities remains a daunting one. While scholars and practitioners have offered numerous definitions for the term public diplomacy, they have yet to agree upon a method for measuring the impact of public diplomacy activities. Some have suggested that public diplomacy is a means... Continue Reading →

Can #DigitalDiplomacy Be Subtle?

Winston Churchill famously stated that "Diplomacy is the art of telling someone to go to hell in a way that he actually looks forward to the journey". Yet diplomacy is also a subtle art. A diplomat must always decide on a message and the intensity of his message. High intensity messages are meant to be... Continue Reading →

Blog at WordPress.com.

Up ↑