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Over the past few weeks, several reports and publications have suggested that social media is entering a new era. The reason being that social media is increasingly becoming less social. During the early days of social media, millions of users would publish updates from their daily lives. Platforms such as Facebook, Twitter and Instagram were... Continue Reading →
In recent years diplomats have increasingly employed pop culture in their digital communications. Some nations, for instance, celebrate Star Wars Day on May the 4th tweeting at their followers. Others employ pop culture memes when attempting to shape global public opinion. Countries such as Ukraine, Russia, Israel and the UK have all relied in popular... Continue Reading →
Advertisers argue that attention is a finite resource. According to one study, individuals in the digital society are exposed to 8,000 advertisements a day. Given humans’ limited capacity for information processing, this barrage of advertisements is mostly ignored or forgotten within seconds. This means that if commercial brands are to compete successfully for the attention... Continue Reading →
It's fair to say that the marketing and sales worlds are customer centric. Companies that produce products to be sold to the general public are well attuned to their customers' needs. The process of launching a new product is also customer centric as companies aim to evaluate whether such products will meet the expectations, needs... Continue Reading →
Exploring Digital Diplomacy 