The age of social media is the age of total transparency. Studies have found that the more personal a tweet or Facebook post, the more a user bares his soul, the more Likes they will garner. And as social media users wish to be seen and Liked, they become accustomed to sharing all facets of... Continue Reading →
GCHQ on Twitter: Brand Management and Public Engagement
Several weeks ago I analyzed the Twitter account of the Chief of MI6, the United Kingdom’s foreign intelligence agency. I was curious to examine why the UK’s top spy has joined Twitter and how he uses Twitter to advance his organization. I found that the Chief uses Twitter to increase the perceived transparency of MI6... Continue Reading →
License to Tweet: When the Chief of MI6 Goes Online
License to Tweet: When the Chief of MI6 Goes Online In November of 2013, the Chief of MI6, the UK’s foreign intelligence service, joined Twitter. On the one hand, one could argue that the willingness of senior spies to join social networks is an important step forward in government transparency and accountability. Indeed, one could... Continue Reading →