Are British Royals are a Digital Failure?

For much of the 20th century, the British Royal Family captured the world’s attention. Thanks to Prince Phillip, Queen Elizabeth’s 1953 Coronation attracted an estimated 227 million viewers from across the world, a record at that time. Princess Diana’s wedding was viewed by 750 million people, while her funeral was viewed by 2.5 billion viewers.... Continue Reading →

Between National Brands and Leaders’ Brands

Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →

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