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The digitalization of diplomacy has led to profound changes in MFAs (ministries of foreign affairs) across the world. This change has structural, normative, and practical dimensions. Structurally, most MFAs now have digital units tasked with authoring digital content and analyzing the social media output of other actors. In many MFAs, social media is used as... Continue Reading →
Scholars have long since asserted that nations have images. Although scholars differ on what these images consist of, and whether these images can be managed, they nonetheless agree that like consumer brands, nations elicit cognitive associations in people's minds. Upon hearing the name “Germany”, for example, certain associations may spring to people’s minds be it... Continue Reading →
In recent years diplomats have increasingly employed pop culture in their digital communications. Some nations, for instance, celebrate Star Wars Day on May the 4th tweeting at their followers. Others employ pop culture memes when attempting to shape global public opinion. Countries such as Ukraine, Russia, Israel and the UK have all relied in popular... Continue Reading →
By Giles Strachan and Ilan Manor In 1957, the physicist Hugh Everett proposed the Many-worlds Interpretation of reality. Quantum physicists had discovered that fundamental information about particles was unknowable until the particles were observed. At this point, reality re-asserts itself, as in the famous example of Schrödinger’s cat, which is both alive and dead until... Continue Reading →
On May 8th, the world celebrated the 80th anniversary of the end of World War II. It was, for many, a solemn day. The end of World War II was meant to usher in a new dawn of stability and harmony amongst the nations of the world. The struggle to defeat Nazi Germany symbolized victory... Continue Reading →
In January 2025, the Trump White House unveiled a new Twitter/X account titled “Rapid Response 47.” From the perspective of digital diplomacy, such an account may be of strategic importance. The ubiquity of social media, smartphones, and digital technologies has ushered in an era of instantaneous news dissemination and real-time crisis communication. In this dynamic... Continue Reading →
Diplomacy hinges on credibility. As Ben Mor aptly notes, “being perceived as honest and reliable is a necessary condition for obtaining and holding the attention of target audiences, as well as for effective persuasion.” States that are perceived as duplicitous or deceptive struggle to engage with global publics, let alone persuade them to accept their... Continue Reading →
Throughout the 1980s, noted British historian Eric Hobsbawm delivered a series of lectures examining the academic study of history, and the state of social history, his chosen field. Hobsbawm’s lectures offer much needed insight into the study of digital diplomacy, in general, and the study of AI’s potential impact on diplomacy. For example, Hobsbawm argued... Continue Reading →
Sociologist Manuel Castells famously argued that digital societies relentlessly strive to annihilate time and space. Time is annihilated by the reversal of traditional roles and life experiences. Such is the case with a 30-year-old tech CEO that manages 50-year-old employees or in the view of retirement as a second adolescence, a period of experimentation, of... Continue Reading →
The past week saw the launch of DeepSeek, a Chinese Generative AI tool. The launch of a Chinse rival to American AIs such as ChatGPT, Copilot and Claude caught the world by surprise and sent global markets into a tailspin. Tech stocks, and chip stocks in particular, plummeted with Invidia losing $600 Billion in a... Continue Reading →
Exploring Digital Diplomacy 