Digital Diplomacy 3.0: Personalized Diplomacy

From Digital Diplomacy 1.0 to Digital Diplomacy 2.0 When foreign ministries first migrated online, they viewed social media platforms as mass media channels. Much like the radio and television, Twitter and Facebook could be used to disseminate messages among millions of users. The conceptualization of social media as mass media was, in part, the result... Continue Reading →

On Virtual Embassies in the Age of Digital Diplomacy

For some years now, foreign ministries throughout the world have been experimenting with virtual embassies. In 2007, Sweden established a virtual embassy in the popular virtual world Second Life. Meant to serve as a cultural embassy, visitors could learn about Swedish culture, view Swedish art and even participate in seminars hosted by the virtual embassy.... Continue Reading →

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