Algorithms as Audiences

Diplomacy’s digitalization has advanced at a remarkable speed. MFAS, once defined as archaic institutions who lack the communicative culture to adapt to new technologies, have launched virtual Embassies, created smartphone applications, built blog sites, established big data units and have taken to writing their own algorithms. While not all digital initiatives have ended in a... Continue Reading →

Digital Diplomacy 3.0: Personalized Diplomacy

From Digital Diplomacy 1.0 to Digital Diplomacy 2.0 When foreign ministries first migrated online, they viewed social media platforms as mass media channels. Much like the radio and television, Twitter and Facebook could be used to disseminate messages among millions of users. The conceptualization of social media as mass media was, in part, the result... Continue Reading →

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