Over the past few weeks, several reports and publications have suggested that social media is entering a new era. The reason being that social media is increasingly becoming less social. During the early days of social media, millions of users would publish updates from their daily lives. Platforms such as Facebook, Twitter and Instagram were... Continue Reading →
In the Digital World, MFAs Must Change
The digitalization of diplomacy has led to profound changes in MFAs (ministries of foreign affairs) across the world. This change has structural, normative, and practical dimensions. Structurally, most MFAs now have digital units tasked with authoring digital content and analyzing the social media output of other actors. In many MFAs, social media is used as... Continue Reading →
The New Digital Language of “PopAI”
On July 17, 2025, a kiss cam at a Coldplay concert captured Astronomer CEO Andy Byron and HR chief Kristin Cabot embracing, prompting viral speculation of an affair. The lead singer’s on-stage comment, "Either they’re having an affair or they’re just very shy”, as well as the couple’s obvious alarm at being caught on camera,... Continue Reading →
National Image Management in the Digital Age
Scholars have long since asserted that nations have images. Although scholars differ on what these images consist of, and whether these images can be managed, they nonetheless agree that like consumer brands, nations elicit cognitive associations in people's minds. Upon hearing the name “Germany”, for example, certain associations may spring to people’s minds be it... Continue Reading →
Diplomacy in a World without Popular Culture
In recent years diplomats have increasingly employed pop culture in their digital communications. Some nations, for instance, celebrate Star Wars Day on May the 4th tweeting at their followers. Others employ pop culture memes when attempting to shape global public opinion. Countries such as Ukraine, Russia, Israel and the UK have all relied in popular... Continue Reading →
The Dangers of the AI Hype
A version of this post was originally published on E-IR website and can be found here According to Dr. Dan Kotliar, technological advancements are accompanied by a certain degree of hype, or hyperbolic discourse. The internet, for example, was accompanied by a democratization hype with scholars and pundits arguing that the internet would enable new... Continue Reading →
AI and the Decline of Reality in Public Diplomacy
By Giles Strachan and Ilan Manor In 1957, the physicist Hugh Everett proposed the Many-worlds Interpretation of reality. Quantum physicists had discovered that fundamental information about particles was unknowable until the particles were observed. At this point, reality re-asserts itself, as in the famous example of Schrödinger’s cat, which is both alive and dead until... Continue Reading →
Quantum Mechanics, AI and the Future of Diplomacy
Werner Heisenberg’s uncertainty principle is considered the cornerstone of quantum mechanics. Heisenberg famously argued that quantum particles are subject to unpredictable fluctuations, making them impossible to track precisely. The position and momentum of an electron, for example, are subject to unpredictable fluctuations and as such cannot be measured exactly. Even more complex is the understating... Continue Reading →
Digital Diplomacy and the Retelling of World War II
On May 8th, the world celebrated the 80th anniversary of the end of World War II. It was, for many, a solemn day. The end of World War II was meant to usher in a new dawn of stability and harmony amongst the nations of the world. The struggle to defeat Nazi Germany symbolized victory... Continue Reading →
Digital Diplomacy in the Age of Trump: An Analysis of “Rapid Response 47”
In January 2025, the Trump White House unveiled a new Twitter/X account titled “Rapid Response 47.” From the perspective of digital diplomacy, such an account may be of strategic importance. The ubiquity of social media, smartphones, and digital technologies has ushered in an era of instantaneous news dissemination and real-time crisis communication. In this dynamic... Continue Reading →