In the Digital World, MFAs Must Change

The digitalization of diplomacy has led to profound changes in MFAs (ministries of foreign affairs) across the world. This change has structural, normative, and practical dimensions. Structurally, most MFAs now have digital units tasked with authoring digital content and analyzing the social media output of other actors. In many MFAs, social media is used as... Continue Reading →

The New Digital Language of “PopAI”

On July 17, 2025, a kiss cam at a Coldplay concert captured Astronomer CEO Andy Byron and HR chief Kristin Cabot embracing, prompting viral speculation of an affair. The lead singer’s on-stage comment, "Either they’re having an affair or they’re just very shy”, as well as the couple’s obvious alarm at being caught on camera,... Continue Reading →

National Image Management in the Digital Age

Scholars have long since asserted that nations have images. Although scholars differ on what these images consist of, and whether these images can be managed, they nonetheless agree that like consumer brands, nations elicit cognitive associations in people's minds. Upon hearing the name “Germany”, for example, certain associations may spring to people’s minds be it... Continue Reading →

Diplomacy in a World without Popular Culture

In recent years diplomats have increasingly employed pop culture in their digital communications. Some nations, for instance, celebrate Star Wars Day on May the 4th tweeting at their followers. Others employ pop culture memes when attempting to shape global public opinion. Countries such as Ukraine, Russia, Israel and the UK have all relied in popular... Continue Reading →

The Dangers of the AI Hype

A version of this post was originally published on E-IR website and can be found here According to Dr. Dan Kotliar, technological advancements are accompanied by a certain degree of hype, or hyperbolic discourse. The internet, for example, was accompanied by a democratization hype with scholars and pundits arguing that the internet would enable new... Continue Reading →

AI and the Decline of Reality in Public Diplomacy

By Giles Strachan and Ilan Manor In 1957, the physicist Hugh Everett proposed the Many-worlds Interpretation of reality. Quantum physicists had discovered that fundamental information about particles was unknowable until the particles were observed. At this point, reality re-asserts itself, as in the famous example of Schrödinger’s cat, which is both alive and dead until... Continue Reading →

Quantum Mechanics, AI and the Future of Diplomacy

Werner Heisenberg’s uncertainty principle is considered the cornerstone of quantum mechanics. Heisenberg famously argued that quantum particles are subject to unpredictable fluctuations, making them impossible to track precisely. The position and momentum of an electron, for example, are subject to unpredictable fluctuations and as such cannot be measured exactly. Even more complex is the understating... Continue Reading →

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