A New Roadmap for the Study of Digital Diplomacy

Throughout the 1980s, historian Eric Hobsbawm delivered a series of lectures examining the work of historians and the state of social history, his chosen discipline. Hobsbawm’s lectures coincided with tectonic shifts in global politics and rapid technological advancements as this decade witnessed the end of the Cold War, the false promise of neo-liberalism championed by... Continue Reading →

The Case for Domestic Digital Diplomacy

The past four days have seen the onset of a new crisis in the Middle East following a coordinated U.S.-Israeli attack on Iran. The present crisis in the region is emblematic of 21st-century crises in three ways. First, the present crisis has engulfed the region, with Iran firing ballistic missiles and drones at Saudi Arabia,... Continue Reading →

Tactical Diplomacy: The Next Stage in Diplomacy’s Digitalization

Digital diplomacy is now entering its third decade. Having emerged circa 2008 with the establishment of virtual embassies in virtual worlds, digital diplomacy now includes the use of diverse technologies ranging from social media to messaging applications, blogs, smartphone applications, big data analysis, coding, websites, and even crowdfunding, as recently used by Ukraine. For policymakers,... Continue Reading →

In the Digital World, MFAs Must Change

The digitalization of diplomacy has led to profound changes in MFAs (ministries of foreign affairs) across the world. This change has structural, normative, and practical dimensions. Structurally, most MFAs now have digital units tasked with authoring digital content and analyzing the social media output of other actors. In many MFAs, social media is used as... Continue Reading →

The New Digital Language of “PopAI”

On July 17, 2025, a kiss cam at a Coldplay concert captured Astronomer CEO Andy Byron and HR chief Kristin Cabot embracing, prompting viral speculation of an affair. The lead singer’s on-stage comment, "Either they’re having an affair or they’re just very shy”, as well as the couple’s obvious alarm at being caught on camera,... Continue Reading →

National Image Management in the Digital Age

Scholars have long since asserted that nations have images. Although scholars differ on what these images consist of, and whether these images can be managed, they nonetheless agree that like consumer brands, nations elicit cognitive associations in people's minds. Upon hearing the name “Germany”, for example, certain associations may spring to people’s minds be it... Continue Reading →

Diplomacy in a World without Popular Culture

In recent years diplomats have increasingly employed pop culture in their digital communications. Some nations, for instance, celebrate Star Wars Day on May the 4th tweeting at their followers. Others employ pop culture memes when attempting to shape global public opinion. Countries such as Ukraine, Russia, Israel and the UK have all relied in popular... Continue Reading →

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