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It's fair to say that the marketing and sales worlds are customer centric. Companies that produce products to be sold to the general public are well attuned to their customers' needs. The process of launching a new product is also customer centric as companies aim to evaluate whether such products will meet the expectations, needs... Continue Reading →
On January 30th 2015, the UN in New York held its first social media day. Social media professionals, practitioners of digital diplomacy and academics from various fields were all invited to share their knowledge with regard the use of social media in the conduct of diplomacy. In addition, the day included several panels such as... Continue Reading →
On Friday, the Hamas organization launched a five day social media campaign aimed at altering the image of the organization among Western countries. The stated goal of the twitter campaign, which allows social media followers to query Hamas leaders through the hashtag #AskHamas, was to re-brand the organization as a liberation movement rather than a... Continue Reading →
Framing theory deals with the manner in which issues, events, and actors are portrayed in a communicative text. Framing studies often focus on mass media frames given the assumption that the media influences public opinion. Robert Entman views framing as the result of selection and emphasis. To frame, according to Entman, is "to select... Continue Reading →
By and large; the digital divide refers to inequality in access to, or ability to use, information and communication technologies. Such a divide may exist between populations and geographic areas in a given country or between countries. The global digital divide, often refers to the fact that the internet has not spread evenly throughout the... Continue Reading →
When referring to the immerging field of digital diplomacy, many people place an emphasis on the manner in which social networking sites such as twitter and Facebook have altered the practice of diplomacy. Yet as I recently witnessed, the impact the digital age has had on diplomacy is far more reaching. Two weeks ago I... Continue Reading →
While digital diplomacy has become the "talk about town" in the corridors of ministries of foreign affairs, news organizations and academic departments, scholars and practitioners have yet to find an agreed upon definition of digital diplomacy. Upon searching for such a definition, I learned that some scholars view digital diplomacy as a force amplifier of... Continue Reading →
Like most nations and international organizations, the European Union has eagerly adopted social media over the past two years. And like most foreign ministries, the E.U.'s digital diplomacy apparatus amounts to a social media empire consisting of countless twitter channels and Facebook profiles. On twitter, one can choose to follow the E.U.'s Foreign Policy Service,... Continue Reading →
It might seem somewhat ludicrous to dedicate a blog to the subject of Digital Diplomacy without first offering a definition of the term Digital Diplomacy. However, this is no simple task as there is currently no such definition. While foreign ministries throughout the world have been eager to adopt Digital Diplomacy, each ministry defines and... Continue Reading →
Exploring Digital Diplomacy 