Over the past few weeks, several reports and publications have suggested that social media is entering a new era. The reason being that social media is increasingly becoming less social. During the early days of social media, millions of users would publish updates from their daily lives. Platforms such as Facebook, Twitter and Instagram were... Continue Reading →
National Image Management in the Digital Age
Scholars have long since asserted that nations have images. Although scholars differ on what these images consist of, and whether these images can be managed, they nonetheless agree that like consumer brands, nations elicit cognitive associations in people's minds. Upon hearing the name “Germany”, for example, certain associations may spring to people’s minds be it... Continue Reading →
Diplomacy in a World without Popular Culture
In recent years diplomats have increasingly employed pop culture in their digital communications. Some nations, for instance, celebrate Star Wars Day on May the 4th tweeting at their followers. Others employ pop culture memes when attempting to shape global public opinion. Countries such as Ukraine, Russia, Israel and the UK have all relied in popular... Continue Reading →
AI and the Decline of Reality in Public Diplomacy
By Giles Strachan and Ilan Manor In 1957, the physicist Hugh Everett proposed the Many-worlds Interpretation of reality. Quantum physicists had discovered that fundamental information about particles was unknowable until the particles were observed. At this point, reality re-asserts itself, as in the famous example of Schrödinger’s cat, which is both alive and dead until... Continue Reading →
Quantum Mechanics, AI and the Future of Diplomacy
Werner Heisenberg’s uncertainty principle is considered the cornerstone of quantum mechanics. Heisenberg famously argued that quantum particles are subject to unpredictable fluctuations, making them impossible to track precisely. The position and momentum of an electron, for example, are subject to unpredictable fluctuations and as such cannot be measured exactly. Even more complex is the understating... Continue Reading →
Digital Diplomacy and the Retelling of World War II
On May 8th, the world celebrated the 80th anniversary of the end of World War II. It was, for many, a solemn day. The end of World War II was meant to usher in a new dawn of stability and harmony amongst the nations of the world. The struggle to defeat Nazi Germany symbolized victory... Continue Reading →
Digital Diplomacy in the Age of Trump: An Analysis of “Rapid Response 47”
In January 2025, the Trump White House unveiled a new Twitter/X account titled “Rapid Response 47.” From the perspective of digital diplomacy, such an account may be of strategic importance. The ubiquity of social media, smartphones, and digital technologies has ushered in an era of instantaneous news dissemination and real-time crisis communication. In this dynamic... Continue Reading →
AI Power and its Impact on Digital Diplomacy Research
Throughout the 1980s, noted British historian Eric Hobsbawm delivered a series of lectures examining the academic study of history, and the state of social history, his chosen field. Hobsbawm’s lectures offer much needed insight into the study of digital diplomacy, in general, and the study of AI’s potential impact on diplomacy. For example, Hobsbawm argued... Continue Reading →
On DeepSeek, AI and “Post-Time”
Sociologist Manuel Castells famously argued that digital societies relentlessly strive to annihilate time and space. Time is annihilated by the reversal of traditional roles and life experiences. Such is the case with a 30-year-old tech CEO that manages 50-year-old employees or in the view of retirement as a second adolescence, a period of experimentation, of... Continue Reading →
The Return of the Website? Lessons from Ukraine’s Digital Diplomacy
For nearly a decade, the term digital diplomacy has been closely associated with social media. In many MFAs, digital diplomacy units are actually tasked with managing social media empires that span hundreds of accounts across numerous platforms. Although social media has remained central to the practice of digital diplomacy, its use has changed over the... Continue Reading →