Can Brand NASA Aid Brand America?

There is a popular urban legend according to which during the space race of the 1960's, NASA spent substantial resources on developing  a special pen for Astronauts that could work in a zero gravity environment. Instead of spending exorbitant amounts of money on a Cosmonaut's pen, the Russians simply used pencils. While this is more... Continue Reading →

Is Digital Diplomacy Really Cost Effective?

On Tuesday, the White House launched a new twitter channel (@TheIranDeal) in an attempt to bolster domestic and international support for the agreement reached between the P5+1 and Iran regarding the latter's nuclear weapons program. According to Politico, this is the first time the Obama administration has launched an issue specific twitter handle. US officials... Continue Reading →

The US’s LGBT Digital Diplomacy Blitz

The US and LGBT rights On the 26th of June 2015, the US Supreme Court ruled that the country's constitution guarantees the right to same-sex marriage thereby legalizing gay marriage across the United States. The ruling, seen as a major achievement for LGBT activist around the world, had both domestic and global implications. In recent... Continue Reading →

Blog at

Up ↑