Can Brand Trudeau Help Shape Brand Canada?

In September of 2009, John A. Quelch and Katherine E. Jocz penned an article titled “Can Brand Obama Rescue Brand America?” In this article, the authors postulate that the traits associated with brand Obama may help bolster the international image of America which, following the Bush presidency, was that of a polluting, greedy militaristic empire.... Continue Reading →

A Missed Opportunity: China’s Use of Digital Diplomacy during the G20 Summit

Earlier this month, China hosted the leaders of the G20 countries for their annual summit. International summits have traditionally played an important role in diplomacy. On the one hand, summits hold ceremonial or dramatic importance as they demonstrate one of diplomacy’s function in international relations- ensuring stability and peace. On the other hand, summits also... Continue Reading →

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