Can #DigitalDiplomacy Be Subtle?

Winston Churchill famously stated that "Diplomacy is the art of telling someone to go to hell in a way that he actually looks forward to the journey". Yet diplomacy is also a subtle art. A diplomat must always decide on a message and the intensity of his message. High intensity messages are meant to be... Continue Reading →

Between National Brands and Leaders’ Brands

Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →

Ambassadors in a Digital Age

Note: This post originally appeared in Diplomat Magazine On 30 MARCH 2017, the Cyprus High Commission and Oxford Digital Diplomacy Research Group co-hosted London’s first Ambassador’s Forum on Digital Diplomacy. The Forum examined the varied ways in which digitalisation has impacted the function of ambassadors, be it in creating new challenges or fostering new opportunities. Notably,... Continue Reading →

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