Re-Framing China: The Corona Virus and National Images

The Corona pandemic is likely to influence the images of many nations. This is because billions of individuals are stranded at home comparing nations' responses to the virus. Moreover, news organizations throughout the world are constantly reporting on the policies of other nations. Finally, periods of acute crisis can challenge misconceptions and worldviews. Indeed, it... Continue Reading →

Can Brand Trudeau Help Shape Brand Canada?

In September of 2009, John A. Quelch and Katherine E. Jocz penned an article titled “Can Brand Obama Rescue Brand America?” In this article, the authors postulate that the traits associated with brand Obama may help bolster the international image of America which, following the Bush presidency, was that of a polluting, greedy militaristic empire.... Continue Reading →

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