The Banality of Soft Power

In the autumn of 1990, Joseph Nye sought to re-imagine what American power would like in the 21st century. Writing near the end of the Cold War, Nye offered scholars and policy makers a new conceptual framework through which they could understand power dynamics in a changing world. The Cold War would soon be over,... Continue Reading →

How America Uses Instagram to Indict Iran

Recent weeks have seen tensions between the U.S. and Iran reach fever pitch. While the Trump administration has warned Iran not to commit any acts of provocation, or attack American interests in the region, Iranian officials have vowed to defeat America in any future war. With tensions quickly escalating, the U.S. has decided to withdraw... Continue Reading →

Can Digital Diplomacy Really Start A War?

On August 13th, 2017, Nick Miller published an article in The Sydney Morning Herald titled "Getting it wrong could start a war: Welcome to age of digital diplomacy". The article, which attracted much media and social media attention, proposed that digital diplomacy could actually facilitate war between states. Similar sentiments have been expressed in recent... Continue Reading →

Between National Brands and Leaders’ Brands

Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →

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