Increasing ROI in Digital Diplomacy

In recent years, digitalization has swept through diplomatic institutions altering diplomats’ working routines, norms, values and working procedures. In less than a decade, Ministries of Foreign Affairs (MFA) have migrated to social media, launched virtual embassies, written algorithms, created smartphone applications and conducted consular simulations. Some MFAs have been able to invest substantial resources in... Continue Reading →

Narrative Alignment as Public Diplomacy Evaluation

Despite the emergence of new technologies the task of evaluating public diplomacy activities remains a daunting one. While scholars and practitioners have offered numerous definitions for the term public diplomacy, they have yet to agree upon a method for measuring the impact of public diplomacy activities. Some have suggested that public diplomacy is a means... Continue Reading →

Preparing for the #Digital Future

Prof. Corenliu Bjola of the Oxford Digital Diplomacy Research Group recently concluded that the first stage of digital diplomacy has been a resounding success. Although MFAs are risk averse organizations who value discretion and shun from the limelight, they have successfully migrated to social media and adopted new communication practices that centre on information sharing,... Continue Reading →

Whose Data Is It Anyway?

Several months ago, Israel's National Institute for Health Policy held an international workshop on the ethical dimensions of using big data in the formulation of public health policy. Israel, which offers its citizens universal healthcare, has four main healthcare providers. The digitalization of health services among all providers has created a vast big data database... Continue Reading →

Between Two Digital Divides

Recently, I published a post dealing with the potential use of digital diplomacy among African MFAs. It was my contention that African foreign ministries may use social media to improve their national brand, reach out and strengthen ties with Diasporas and practice network diplomacy. This post was predicated on the assumption that when it comes... Continue Reading →

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