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A brand may be considered as a set of associations that are elicited by a product or company. For example, when people see the Apple company logo certain associations come to mind be it “slick design”, “innovation” or “expensive”. The logo of the clothing company H&M elicits a different set of associations including “young”, “affordable”... Continue Reading →
Several weeks ago I analyzed the Twitter account of the Chief of MI6, the United Kingdom’s foreign intelligence agency. I was curious to examine why the UK’s top spy has joined Twitter and how he uses Twitter to advance his organization. I found that the Chief uses Twitter to increase the perceived transparency of MI6... Continue Reading →
In September of 2009, John A. Quelch and Katherine E. Jocz penned an article titled “Can Brand Obama Rescue Brand America?” In this article, the authors postulate that the traits associated with brand Obama may help bolster the international image of America which, following the Bush presidency, was that of a polluting, greedy militaristic empire.... Continue Reading →
Earlier this month, China hosted the leaders of the G20 countries for their annual summit. International summits have traditionally played an important role in diplomacy. On the one hand, summits hold ceremonial or dramatic importance as they demonstrate one of diplomacy’s function in international relations- ensuring stability and peace. On the other hand, summits also... Continue Reading →
For the past 8 years, the Gaza strip has existed as an island entire onto itself. Physically it is cut off from the rest of the world by an Israeli and Egyptian blockade. Politically it is isolated from the West Bank as it is ruled by the Hamas Party and not the PLO. Diplomatically it... Continue Reading →
There is a popular urban legend according to which during the space race of the 1960's, NASA spent substantial resources on developing a special pen for Astronauts that could work in a zero gravity environment. Instead of spending exorbitant amounts of money on a Cosmonaut's pen, the Russians simply used pencils. While this is more... Continue Reading →
A Swedish diplomat once asked me how one can reduce the complexities of international diplomacy to a 140 character tweet. I responded by saying that Twiplomacy must be regarded as an art form, one that uses the language of twitter in order to condense foreign policy initiatives or official statements into short bursts of diplomacy.... Continue Reading →
Exploring Digital Diplomacy 