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Now is the age of conspiracies. Throughout the world, the mass dissemination and belief in conspiracy theories seems to be on the rise. These were especially visible during the 2016 Presidential elections as some argued that climate change was a Chinese invention meant to weaken the West, that Barack Obama was not born in the... Continue Reading →
The past two years have seen the growing use of humor and satire in digital diplomacy. Memes, GIFs, pop references and BLOCK CAPITALS have become another instrument in the diplomatic toolkit. One of the earliest successful uses of humor in digital diplomacy occurred during the Crimea Crisis of 2014 when the Canadian Mission to NATO... Continue Reading →
The past decade has seen the accelerated digitalization of diplomacy. While scholars, diplomats and diplomatic institutions are still searching for a definition of the term “digital diplomacy”, most agree that digital technologies have substantially affected the practice of diplomacy. Over the past four years alone, digital technologies have been employed in nearly all realms of... Continue Reading →
Last week I had the pleasure of attending the International Communication Association's 68th Annual Conference in Prague. My presentation focused on the digital and public diplomacy activities of the Palestinian government in the West Bank, specifically it's Facebook Embassy to Israel. While presenting my work I mentioned that unlike other virtual Embassies, Palestine's Facebook Embassy... Continue Reading →
Traditionally, MFAs (ministries of foreign affairs) have been viewed as organizations that face the world with their back to the nation as they have been responsible for communicating with foreign populations rather than the national citizenry. Thus, unlike ministries of Justice, Homeland Security and Culture, MFAs were never able to foster a domestic constituency putting... Continue Reading →
Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →
In September of 2009, John A. Quelch and Katherine E. Jocz penned an article titled “Can Brand Obama Rescue Brand America?” In this article, the authors postulate that the traits associated with brand Obama may help bolster the international image of America which, following the Bush presidency, was that of a polluting, greedy militaristic empire.... Continue Reading →
Public diplomacy and nation branding activities often require close cooperation between numerous stakeholders. MFAs are in a unique position to coordinate public diplomacy and nation branding efforts as they may work horizontally with other governmental branches, PR firms and corporations and vertically with their network of embassies located all over the world. In the age... Continue Reading →
