Why Are Digital Diplomacy Initiatives Short-lived?

Last week I had the pleasure of attending the International Communication Association's 68th Annual Conference in Prague. My presentation focused on the digital and public diplomacy activities of the Palestinian government in the West Bank, specifically it's Facebook Embassy to Israel. While presenting my work I mentioned that unlike other virtual Embassies, Palestine's Facebook Embassy... Continue Reading →

Delivering Digital Consular Aid

Traditionally, MFAs (ministries of foreign affairs) have been viewed as organizations that face the world with their back to the nation as they have been responsible for communicating with foreign populations rather than the national citizenry. Thus, unlike ministries of Justice, Homeland Security and Culture, MFAs were never able to foster a domestic constituency putting... Continue Reading →

Between National Brands and Leaders’ Brands

Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →

Can Brand Trudeau Help Shape Brand Canada?

In September of 2009, John A. Quelch and Katherine E. Jocz penned an article titled “Can Brand Obama Rescue Brand America?” In this article, the authors postulate that the traits associated with brand Obama may help bolster the international image of America which, following the Bush presidency, was that of a polluting, greedy militaristic empire.... Continue Reading →

Do MFAs Operate as Social Networks?

Public diplomacy and nation branding activities often require close cooperation between numerous stakeholders. MFAs are in a unique position to coordinate public diplomacy and nation branding efforts as they may work horizontally with other governmental branches, PR firms and corporations and vertically with their network of embassies located all over the world. In the age... Continue Reading →

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