Introduction- Narratives, Narratives, Narratives Several weeks ago I began watching a TV show depicting the lives of vampires in New York City. One of the greatest challenge facing these vampires is their lack of ability to gain acceptance from the human population. As the vampire leader summarized, “we lack a compelling narrative”. This week I... Continue Reading →
The Rules of Engagement: Why MFAs Should Engage with Social Media Followers
Over the past two weeks I have published posts dealing with issues that arouse in Israel's 1st Digital Diplomacy Conference held earlier this year in Tel Aviv. This week's post offers insight into an additional issue that was debated by scholars and practitioners who attended the conference- diplomats' need to engage with social media followers.... Continue Reading →
Between monologue & dialogue the case of #tweeting ambassadors
Last week I published the results of an analysis that focused on ambassadors who are active on twitter in addition to their embassy. My results indicated that some ambassadors add to their embassy’s digital diplomacy impact by publishing engaging content. This week I decided to further my analysis of tweeting ambassadors and investigate whether or not ambassadors use twitter in... Continue Reading →