From a diplomatic perspective, the European Union (EU) is a baffling entity. On the one hand, it represents a political union of 28 member states. As such, it has governing bodies, legislative bodies and a foreign service that promotes the E.U.'s interests around the world. On the other hand, each member state in the E.U.... Continue Reading →
Great Expectations- what followers of diplomatic institutions expect to find online
Last week I had the opportunity to address a group of ambassadors to the UN Headquarters in Geneva. The topic of discussion was the current practice and potential of digital diplomacy at the embassy level. Following my presentation, the ambassadors asked me what are followers of digital diplomacy channels looking for? Why have they decided... Continue Reading →
When the E.U. realized the potential of digital diplomacy
Like most nations and international organizations, the European Union has eagerly adopted social media over the past two years. And like most foreign ministries, the E.U.'s digital diplomacy apparatus amounts to a social media empire consisting of countless twitter channels and Facebook profiles. On twitter, one can choose to follow the E.U.'s Foreign Policy Service,... Continue Reading →
Exclusive interview with Gal Rudich, Head of new media section at the Israeli foreign ministry’s Digital Diplomacy Unit
Two weeks ago I had the opportunity to further my study of Israel's Digital Diplomacy by interviewing Gal Rudich, Head of New Media Section at the Israeli Foreign Ministry. Gal spoke to me about the Israeli digital diplomacy model, how the ministry coordinates digital diplomacy messages at the ministry and embassy level, how the ministry... Continue Reading →
The medium is NOT the message in Digital Diplomacy
I recently became interested in learning which language rules supreme in the world of twiplomacy. While English has long since replaced French as the Lingua franca in the physical world, I was not so sure it had done so in the digital one. I therefore compiled a sample of 84 countries analyzing the languages they... Continue Reading →
Exclusive interview with the director of Israel’s Digital Diplomacy Unit
Israel has one of the most active Digital Diplomacy units in the world. In a recent survey I conducted of 86 countries spanning the globe, Israel's MFA (Ministry of Foreign Affairs) was found to be the tenth most active MFA on twitter. It was also the fifth most popular MFA in the sample. Yoram... Continue Reading →
Searching for a definition of Digital Diplomacy
It might seem somewhat ludicrous to dedicate a blog to the subject of Digital Diplomacy without first offering a definition of the term Digital Diplomacy. However, this is no simple task as there is currently no such definition. While foreign ministries throughout the world have been eager to adopt Digital Diplomacy, each ministry defines and... Continue Reading →