In a previous blog post, I sought to examine a possible Country-of-Origin Effect in Generative AI applications. In the late 1990’s nation branding scholars began exploring the Country-of-Origin Effect. Rooted in marketing research, the Country-of-Origin Effect suggested that consumer labels impact individuals’ willingness to buy products. For example, the “Made in China” label was once... Continue Reading →
Should Diplomats Dump Social Media?
During World War 2, the US 101st Airborne Division took part in what would be known as the Battle of the Bulge. Encircled by the German Military, pounded by German artillery and freezing in the winter’s snow, members of 101st were told to hold their positions near the municipality of Bastogne at all costs. By... Continue Reading →
Do World Leaders attract #digital diplomats? 2016 analysis
Two weeks ago I evaluated the extent to which Donald Trump has been able to attract diplomats, MFAs, embassies and foreign affairs journalists to his Twitter account. My analysis suggested that most digital diplomats, and diplomatic institutions, do not follow Trump online. This week, I decided to expand my analysis and see if world leaders... Continue Reading →
10 Tips to Increase ROI on #DigitalDiplomacy
On Friday, December 2nd, the Oxford Digital Diplomacy Research Group, and the Latvian Mission to Geneva, co-hosted a Digital Diplomacy event at the UN headquarters in Geneva. The purpose of the event was to examine whether there is a Return On Investment in digital diplomacy activities. The event demonstrated that the first stage of digital... Continue Reading →
Has the Media Lost its Position as the Middle Man in the Age of Digital Diplomacy?
Traditionally, the mass media has played an important role in the world of diplomacy. This is a result of the fact that the majority of the population learns about its government's foreign policy and global events from the news. However, journalists and news organizations do not simply relay information to the public but rather offer their... Continue Reading →