Why Are Digital Diplomacy Initiatives Short-lived?

Last week I had the pleasure of attending the International Communication Association's 68th Annual Conference in Prague. My presentation focused on the digital and public diplomacy activities of the Palestinian government in the West Bank, specifically it's Facebook Embassy to Israel. While presenting my work I mentioned that unlike other virtual Embassies, Palestine's Facebook Embassy... Continue Reading →

America’s Selfie in the Age of Trump

Note: This post first appeared on the Global Policy website For over a decade the State Department has relied on social media sites to counter extremist narratives, engage in conversation with foreign publics and shape the global diplomatic agenda. Importantly, the State Department also uses social media to manage America's global image. The need to... Continue Reading →

Between National Brands and Leaders’ Brands

Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →

Is Digital Diplomacy Just Theatre?

Sociologist Erving Goffman separates the realm of social life into two distinct spheres: the front, in which people play certain roles, and the back region or backstage in which their true character lies. It is in the back region where the illusion portrayed onstage is meticulously prepared. According to Goffman, credibility is key to human... Continue Reading →

Does Digital Diplomacy Blur All Boundaries?

This month, public diplomacy scholar Bruce Gregory published a new article in the Hague Journal of Diplomacy titled “Mapping Boundaries in Diplomacy's Public Dimension". In this article, Gregory explores the need to better define the boundaries between public diplomacy and other forms of diplomatic practice. Gregory makes an important point when asserting that “boundaries are... Continue Reading →

Is Digital Diplomacy Really Cost Effective?

On Tuesday, the White House launched a new twitter channel (@TheIranDeal) in an attempt to bolster domestic and international support for the agreement reached between the P5+1 and Iran regarding the latter's nuclear weapons program. According to Politico, this is the first time the Obama administration has launched an issue specific twitter handle. US officials... Continue Reading →

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