Between National Brands and Leaders’ Brands

Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →

Is Digital Diplomacy Just Theatre?

Sociologist Erving Goffman separates the realm of social life into two distinct spheres: the front, in which people play certain roles, and the back region or backstage in which their true character lies. It is in the back region where the illusion portrayed onstage is meticulously prepared. According to Goffman, credibility is key to human... Continue Reading →

Does Digital Diplomacy Blur All Boundaries?

This month, public diplomacy scholar Bruce Gregory published a new article in the Hague Journal of Diplomacy titled “Mapping Boundaries in Diplomacy's Public Dimension". In this article, Gregory explores the need to better define the boundaries between public diplomacy and other forms of diplomatic practice. Gregory makes an important point when asserting that “boundaries are... Continue Reading →

Is Digital Diplomacy Really Cost Effective?

On Tuesday, the White House launched a new twitter channel (@TheIranDeal) in an attempt to bolster domestic and international support for the agreement reached between the P5+1 and Iran regarding the latter's nuclear weapons program. According to Politico, this is the first time the Obama administration has launched an issue specific twitter handle. US officials... Continue Reading →

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