Is Digital Diplomacy Really Cost Effective?

On Tuesday, the White House launched a new twitter channel (@TheIranDeal) in an attempt to bolster domestic and international support for the agreement reached between the P5+1 and Iran regarding the latter's nuclear weapons program. According to Politico, this is the first time the Obama administration has launched an issue specific twitter handle. US officials... Continue Reading →

The US’s LGBT Digital Diplomacy Blitz

The US and LGBT rights On the 26th of June 2015, the US Supreme Court ruled that the country's constitution guarantees the right to same-sex marriage thereby legalizing gay marriage across the United States. The ruling, seen as a major achievement for LGBT activist around the world, had both domestic and global implications. In recent... Continue Reading →

Real Time Diplomacy?

Philip Seib argues that the advent of social media and social networking sites have brought about a new form of diplomacy, one that must contends with global events taking place in real time. In an age when a single video documenting the brutal oppression of a demonstration circles the globe within hours, foreign ministries are... Continue Reading →

Do MFAs Operate as Social Networks?

Public diplomacy and nation branding activities often require close cooperation between numerous stakeholders. MFAs are in a unique position to coordinate public diplomacy and nation branding efforts as they may work horizontally with other governmental branches, PR firms and corporations and vertically with their network of embassies located all over the world. In the age... Continue Reading →

Nation Branding In Times of Crisis

The underlying assumption of nation branding is that countries have images, whether they manage them or not. Moreover, some believe that national images serve as stereotypes as they enable people to make sense of the world around them. Viewing national images as stereotypes leads to the conclusion that altering a nation's image is a prolonged... Continue Reading →

What Are the Force Amplifiers of Digital Diplomacy?

While digital diplomacy has become the "talk about town" in the corridors of ministries of foreign affairs, news organizations and academic departments, scholars and practitioners have yet to find an agreed upon definition of digital diplomacy. Upon searching for such a definition, I learned that some scholars view digital diplomacy as a force amplifier of... Continue Reading →

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