On Synthetic Intertextuality

According to Roland Barthes, texts can never be wholly original. Every text, or cultural product, references, borrows or speaks to a prior one. This is especially true of visuals such as films, adverts and posters that “borrow” from other texts in terms of style, color, composition, angle and even actors being depicted. A popular example... Continue Reading →

Diplomacy in a World without Popular Culture

In recent years diplomats have increasingly employed pop culture in their digital communications. Some nations, for instance, celebrate Star Wars Day on May the 4th tweeting at their followers. Others employ pop culture memes when attempting to shape global public opinion. Countries such as Ukraine, Russia, Israel and the UK have all relied in popular... Continue Reading →

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