The advent of digital diplomacy was closely associated with the practice of public diplomacy. The State Department first migrated online to converse with Muslim internet users and establish new ties throughout the Middle East. The Swedish MFA created the world’s first virtual Embassy in order to interact with global computer users while the Israeli foreign... Continue Reading →
Selfie Diplomacy in a post-Brexit World
In 2015 Dr. Elad Segev and I examined the Selfie Diplomacy of the US State Department. We defined selfie diplomacy as the use of social media sites to proactively manage a nation’s image. In this sense, selfie diplomacy is akin to nation branding campaigns in which a nation’s image can be created, monitored and evaluated... Continue Reading →