When evaluating the digitalization of public diplomacy, one can segment this process into two stages. The first stage lasted from circa 2007 to 2014. It was during this stage that diplomats and diplomatic institutions began to experiment with digital technologies. In 2007 the Swedish Institute launched one of the world’s first virtual embassies. In 2011... Continue Reading →
What can we learn from digital diplomacy?
One of the major questions arising from the study of digital diplomacy deals with its practical application. In other words, what can we really learn from digital diplomacy? In the past, I have conducted several analyses which suggest that MFAs now routinely follow one another on twitter. As such, MFAs may be using social media... Continue Reading →
The State of Russian Digital Diplomacy- Part 3
Over the past two weeks, I have published two posts dealing with Russia's digital diplomacy apparatus. While the first post focused solely on Russia's digital diplomacy reach, the second post compared between the social media reach of the US and Russia. However, both posts dealt primarily with the extent to which the US and Russia... Continue Reading →
Nation Branding In Times of Crisis
The underlying assumption of nation branding is that countries have images, whether they manage them or not. Moreover, some believe that national images serve as stereotypes as they enable people to make sense of the world around them. Viewing national images as stereotypes leads to the conclusion that altering a nation's image is a prolonged... Continue Reading →
America’s Selfie: How the United States portrays itself on its Digital Diplomacy channels
Two months ago I concluded a three week exploratory study of Digital Diplomacy channels operated by foreign ministries. The study aimed to explore differences between official twitter channels and Facebook profiles and answer the age old question- are different messages used in different mediums? While three weeks are a relatively short period in the physical... Continue Reading →
#Ukraine: the crisis through the eyes of Digital Diploamcy
Earlier today, Russia's Ministry of Foreign Affairs published the following tweet commemorating Yuri Gagarin's orbiting of the earth in 1961. https://twitter.com/Rusembsudan/status/442749930827186177 As tensions between Moscow and Washington continue to mount following Russia's incursion into Crimea, some have already speculated that Russian President Vladimir Putin has adopted a Cold War mentality with regard to his desire... Continue Reading →