Is Digital Diplomacy Really Cost Effective?

On Tuesday, the White House launched a new twitter channel (@TheIranDeal) in an attempt to bolster domestic and international support for the agreement reached between the P5+1 and Iran regarding the latter's nuclear weapons program. According to Politico, this is the first time the Obama administration has launched an issue specific twitter handle. US officials... Continue Reading →

The US’s LGBT Digital Diplomacy Blitz

The US and LGBT rights On the 26th of June 2015, the US Supreme Court ruled that the country's constitution guarantees the right to same-sex marriage thereby legalizing gay marriage across the United States. The ruling, seen as a major achievement for LGBT activist around the world, had both domestic and global implications. In recent... Continue Reading →

Do MFAs Operate as Social Networks?

Public diplomacy and nation branding activities often require close cooperation between numerous stakeholders. MFAs are in a unique position to coordinate public diplomacy and nation branding efforts as they may work horizontally with other governmental branches, PR firms and corporations and vertically with their network of embassies located all over the world. In the age... Continue Reading →

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