According to Roland Barthes, texts can never be wholly original. Every text, or cultural product, references, borrows or speaks to a prior one. This is especially true of visuals such as films, adverts and posters that “borrow” from other texts in terms of style, color, composition, angle and even actors being depicted. A popular example... Continue Reading →
Can Digital Diplomacy Survive Slop, Rage Bait & AI?
Over the past few months, two social media trends have generated news headlines. The first trend suggests that social media is increasingly becoming less social. Across various age groups, individuals are posting less content online. When users do post content, it is usually disseminated among small groups of friends via WhatsApp groups or Instagram stories.... Continue Reading →
Diplomacy in a World without Popular Culture
In recent years diplomats have increasingly employed pop culture in their digital communications. Some nations, for instance, celebrate Star Wars Day on May the 4th tweeting at their followers. Others employ pop culture memes when attempting to shape global public opinion. Countries such as Ukraine, Russia, Israel and the UK have all relied in popular... Continue Reading →