Nation Branding In Times of Crisis

The underlying assumption of nation branding is that countries have images, whether they manage them or not. Moreover, some believe that national images serve as stereotypes as they enable people to make sense of the world around them. Viewing national images as stereotypes leads to the conclusion that altering a nation's image is a prolonged... Continue Reading →

The Social Network of World Leaders on Twitter

Over the past few months, I have dedicated much time to analyzing the social networks of digital diplomacy. My assumption was that ministries of foreign affairs, embassies and other diplomatic institutions now routinely follow one another on social networks such as twitter and Facebook. This assumption was based on the fact that by following their... Continue Reading →

Exploring the E.U.’s Twiplomacy

From a diplomatic perspective, the European Union (EU) is a baffling entity. On the one hand, it represents a political union of 28 member states. As such, it has governing bodies, legislative bodies and a foreign service that promotes the E.U.'s interests around the world. On the other hand, each member state in the E.U.... Continue Reading →

Exploring the Use of Hashtags

A Swedish diplomat once asked me how one can reduce the complexities of international diplomacy to a 140 character tweet. I responded by saying that Twiplomacy must be regarded as an art form, one that uses the language of twitter in order to condense foreign policy initiatives or official statements into short bursts of diplomacy.... Continue Reading →

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