NOTE: On March 30, 2021 the International Communication Section of ISA, and the ICA's Public Diplomacy Interest Group held a joint debate on the merits of the term Soft Power. I was asked to argue against the proposition. Below are my comments, which should be regarded as both an assessment of the term Soft Power,... Continue Reading →
Biden’s 100 First Tweets in Office
The term ‘First 100 days’ in office was coined by US President Franklin D Roosevelt and referred to a windfall of legislation that Presidents promote during the earliest days of their administration. In Roosevelt’s case, the first 100 days were used to introduce 15 bills all meant to alleviate the Great Depression through ‘New Deal’... Continue Reading →
Between National Brands and Leaders’ Brands
Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →
Has Donald Trump Obtained Digital Diplomatic Recognition?
Several weeks before the 2016 US elections, I analysed the extent to which Presidential candidates attract digital diplomacy followers. To do, I evaluated the number of Twitter followers Hillary Clinton and Donald Trump attracted from five epistemic communities: MFAs, UN missions in NY and Geneva, Multi-Lateral organizations and foreign affairs journalists. My results showed that... Continue Reading →
Restoring US Credibility, One Conversation at a Time
On the 7th of May 2014, the First Lady of the United States Michelle Obama uploaded a Selfie of herself holding a sign saying "#BringBackOurGilrs" onto her twitter account. The Selfie was part of social media campaign calling for the release of 250 Nigerian school girls taken captive by the Islamist Boko Hraam group. https://twitter.com/FLOTUS/status/464148654354628608/photo/1... Continue Reading →
Exploring the Use of Hashtags
A Swedish diplomat once asked me how one can reduce the complexities of international diplomacy to a 140 character tweet. I responded by saying that Twiplomacy must be regarded as an art form, one that uses the language of twitter in order to condense foreign policy initiatives or official statements into short bursts of diplomacy.... Continue Reading →